Capturing Attention Over Leads: 2024 B2B Buyer Trends and 2025 GTM Strategies

In this session

Join Avishai Sharon, CEO of Trendemon for a data-driven session as he unveils insights from analyzing over 20 million B2B website buyer journeys in 2024. Learn how to use first-party data to assess GTM performance and how AI can uncover buyer intent. He’ll discuss the shift from traditional lead generation to account-based experiences and how to use advanced tools and strategies to refine your approach, boost engagement, and drive strategic growth into 2025 and beyond.